4 min read • April 2, 2025

Jumio: The importance of knowing your customers

Keeping fraudsters out while granting good users fast and easy access to your vehicles - that’s the key challenge when it comes to identity checks. Jumio offers AI-driven solutions for shared mobility operators who want to secure their business and meet regulatory compliance.

Market

Why identity checks are so important for shared mobility operators


If your business involves renting of cars, scooters and other vehicles, you need to be sure to verify the identities of your customers before you hand over the keys or pick up a new rider.

You not only have to meet regulatory compliance regarding KYC (“Know-Your-Customer”) and AML (“Anti-Money-Laundering”) but you also want to secure your vehicles and finances. After all, identity checks are a key measure to fight fraud and financial crime.

At the same time, you want to make the onboarding for good customers as fast and easy as possible - making identity checks a balancing act that needs to be mastered.

Who is Jumio?


The Jumio platform provides AI-driven identity verification, risk signals and compliance solutions. As the industry leader, Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions.

Jumio’s end-to-end identity verification and authentication solutions leverage informed AI and machine learning to establish the real-world identity of your users and help to

  • Increase account opening conversions
  • Detect and deter online fraud and account takeovers
  • Attract customers with a low-friction experience


More about Jumio →

Four screenshots of the ID verification process with Jumio

Why should operators prefer a service like Jumio over manual validations?


Jumio provides end-to-end identity verification, risk signals and compliance solutions through advanced orchestration of hundreds of data sources from a single integration point. Leveraging the unmatched global coverage, scale and size of their data network, Jumio is able to drive industry-leading, smarter ML and AI to help detect and stop fraud and financial crime faster and with the highest accuracy.

Jumio’s key benefits


Unmatched Intelligence

Jumio drives automation through advanced artificial intelligence to provide industry-leading catch rates with fewer false positives.

Superior Technology

Jumio’s data scientists are building cutting-edge Al and machine learning models. Jumio invests in advanced architecture and continuous innovation and has hundreds of patents.

Comprehensive Data Hub and Risk Signals

For maximum identity assurance, Jumio provides access to hundreds of global data sources to confirm personally identifiable information (PII) including name, address, date of birth, phone, email, device, IP address, bank account status and more.

Stop Fraud Without Impacting UX

Introduce the right friction at the right time in the user journey to match your exact business needs and keep bad actors out. Jumio’s no-code orchestration layer and rules editor make it easy to create complex onboarding workflows and adjust variables in real time, providing a great end-user experience without writing a single line of code.

Screenshots showing the workflow with Jumio Services to verify identity of customers


Advanced Risk Scoring

Jumio’s online identity proofing solution provides a single, unified risk score from a multitude of risk signals. The score calculation is configurable for your business and can be used in your workflows to trigger additional checks as needed.

True End-to-End Offering

One vendor. One platform. One API layer. All of the data, tools and analytics you need to manage fraud across the user journey in one place.

Scale and Global Coverage

Jumio has processed over 1 billion transactions and supports 5,000+ ID types in over 200 countries and territories.

Proven Business Model

Jumio pioneered the ID + selfie approach to identity verification and has a deep customer base and significant backing from seasoned investors including Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners.

How Jumio helps to fight fraud


Balancing fraud detection with a seamless user experience is a key challenge in identity verification. Fraudsters are constantly evolving their tactics, using deepfakes, stolen IDs, and synthetic identities to bypass security checks. At the same time, legitimate customers expect a fast, frictionless onboarding process.

Jumio addresses this challenge with checks such as AI-driven identity verification, liveness detection, risk signals, and more that accurately distinguish between real users and fraudsters in real-time—ensuring secure yet efficient access to mobility services.

What is the key feature of Jumio that helps to prevent fraud?


Jumio goes beyond standard identity verification by leveraging Matched Transaction Lookup to detect and prevent fraud more effectively. Unlike traditional IDV solutions that only verify a single transaction in isolation, Jumio analyzes patterns across multiple transactions, identifying inconsistencies and repeat fraud attempts that might otherwise go undetected.

By combining AI-powered ID verification, liveness detection, risk signals, and more with cross-customer insights, Jumio helps mobility operators prevent account takeovers, synthetic identities, and serial fraud. This ensures that legitimate customers can access services quickly while stopping bad actors in their tracks.

How operators can integrate Jumio into their service


Integrating Jumio into a mobility service is straightforward. Operators can choose from multiple integration options, including API, web and mobile SDKs, and a web client, ensuring compatibility with existing platforms. The process starts with defining verification requirements, followed by seamless implementation with Jumio’s user-friendly tools. Once live, Jumio’s dashboard provides real-time insights, risk scoring for easy decisioning, and analytics, enabling operators to monitor verification results and continuously optimize their fraud prevention strategy.

Meet Jumio at MOQO Summit 2025


In May, sharing providers, service partners and market experts will come together at the MOQO Summit 2025 in Aachen to inspire each other, learn from each other and develop new solutions together. Take the opportunity to present your questions and topics and make valuable contacts.

About MOQO Summit 2025 →

More shared mobility

Education

3 best practices for your marketing as a sharing provider

Marketing for shared mobility providers is crucial in order to attract new users and remain relevant in a dynamic mobility market. Typical challenges for sharing providers are high barriers to entry for customers and entrenched mobility habits. Effective strategies are needed - from a targeted user approach to emotional storytelling. In this article, we show three best practices for successful marketing.

Best Practice

Teleoperated driving in carsharing: More efficiency and higher utilization

In a pilot project in Detroit, the US carsharing provider Sway Mobility is turning to remote driving for the first time. Drivers use the app to select the right vehicle from all those available, which is then teleoperated to the station. The aim is to make carsharing as convenient as possible - and for providers to benefit from higher capacity utilization and reduced costs at the same time.

Market

How the MOQO Summit 2025 went

This spring, the MOQO network once again came together in Aachen to inspire each other, develop solutions and learn from experts - because the challenges of our time are too great to tackle alone. Together, we addressed the question of what is needed to future-proof individual services and shared mobility as a whole. Keynote speeches on autonomous driving and the key success factors of Airbnb as a high-flyer in the sharing economy provided exciting perspectives.