5 min read • May 27, 2026

Inside MOQO Summit 2026: How the Shared Mobility Market is Evolving

For shared mobility operators who want to ensure their fleets are still relevant and profitable in the future, the MOQO Summit 2026 provided a blueprint for the future. If you weren't there, here is the critical shift you missed - and how industry pioneers are already adapting.

Market

With 150 shared mobility experts, operators, and service partners coming together, the MOQO Summit 2026 felt like a class reunion for the shared mobility network. But because everyone in the room deals with the same or similar hurdles every day, participants skipped the small talk and instantly dove into deep, solution-oriented conversations.

The strategic shift: From "asset-driven" to "demand-driven"

The golden thread of the Summit was established early on in the strategy keynote by MOQO CEO Michael Minis. He addressed the elephant in the room: the traditional way of operating is no longer enough to outcompete the private car.

Michael outlined a crucial paradigm shift from an "asset-driven" mindset – where operators focus purely on managing vehicles and parking spaces – to a "demand-driven" future. 

To build a sustainable, profitable business, operators must offer flexible mobility that adapts to the user's life, seamlessly bridging traditional sharing, car subscriptions, and teleoperation. 

He also highlighted the massive, untapped potential of car dealerships, which hold the necessary infrastructure and competencies to become the ultimate mobility hubs of tomorrow.

Michael Minis, CEO at MOQO, was on stage of the MOQO Summit for his keynote in which he spoke about the strategic direction of MOQO and shared mobility in general

The tech engine: Automating complexity to scale 

However, a demand-driven business model can quickly become an operational nightmare if you try to manage it manually. This is where Nils Reißig, Head of Product at MOQO, delivered the second core message: You cannot scale if you do not automate your technical complexity.

Nils demonstrated how the MOQO platform acts as the "connective tissue" between people, vehicles, and services. A major highlight for the operators in the room was the introduction of the new AI-driven Customer Support Engine. 

By utilizing an AI-Agent to instantly resolve up to 90% of basic, fact-based driver inquiries, and a new Resolution Center that pre-processes complex financial decisions, MOQO is giving operators the tools to drastically reduce their manual support costs and rather focus on their growth.

Nils Reißig, Head of Product at MOQO, shared insights into the platform's roadmap. He presented the new AI-based customer support engine and resolution center and gave a demo of a MOQO MCP that allows providers to talk to their fleet via an AI agent.

How pioneers are walking ahead

Alongside the MOQO keynotes, industry leaders took the stage to share how they are putting these demand-driven and automated strategies into practice. 

Beating the Private Car

Diego Ramirez-Gölz (Bolt Drive) reminded the room that the real enemy isn't other operators, but private car ownership. He shared how absolute reliability and a demand-driven user focus turn an app from an "occasional option" into a "daily standard."

Solving the Last-Mile Problem

Marko Radpudic (Poppy) and Michael Lindhof & Ilker Yilmaz from mobileeee showed how teleoperation is erasing the boundaries between free-floating and station-based sharing. By bringing the car directly to the customer via remote control, they proved that the "dealership of the future is an app."

Intelligent Fleet Operations

Michael Banietzki (Europcar Germany) and Alex Barnes (Lanterne) showed the reality of automating fleet logistics. By transitioning from manual coordination to an intelligent system that automatically generates and tracks servicing tasks, Europcar can now manage hundreds of vehicles without scaling its manual overhead.

Among the keynote speakers at MOQO Summit 2026 were representatives from Bolt Drive, Poppy, Europcar, Bilkollektivet, Flinkster, POINT&, mobileeee and more

Stop talking, start doing

Participants didn't just listen; they rolled up their sleeves. In interactive workshops, operators worked directly with the MOQO team to actively shape the platform's roadmap. 

Instead of only listening to frontal presentations, providers tackled real operational hurdles together – discussing how to optimize user role management, seamlessly integrate financial data into accounting systems, and establish stronger anti-fraud measures to protect their assets.

Workshops and the Product Lab at the MOQO Summit 2026 allowed sharing operators to dive deep into operational topics and influence the future development

Celebrating excellence: The MOQO Awards 

We wrapped up the summit by honoring the providers who perfectly merged demand-driven innovation with operational excellence on the MOQO platform:

  • Best Rated App: meiaudoOekobil e.V. (4.9 stars across three united communities)
  • Innovations: JETZTmobil (for seamlessly integrating a car dealership's value chain into sharing and subscriptions)
  • Recurring Users: Stadtwerke Winsen (for the highest customer loyalty among non-corporate offerings)
  • Utilization: Europcar (for realizing exceptionally high fleet utilization)

During the MOQO Summit 2026, four sharing operators were honored with a MOQO Award for outstanding successes over the past year

The future is now 

The pioneering spirit felt throughout the Digital Church in Aachen was undeniable. The shared mobility industry is ready to let go of old, manual processes and embrace a highly automated, demand-driven future – and we couldn’t be more excited about it.

To everyone who joined us, shared their insights, and shaped the platform: Thank you. To everyone who missed it: We hope to see you in the MOQO network soon.


The myth of the “standard user”: Interview with Lina Mosshammer, speaker at MOQO Summit 2026 →

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