The shared mobility sector has long been more than just an emerging trend. Nevertheless, the rich range of possibilities, services and innovations must first be surveyed. This report sheds light on the market and thus uncovers potential.
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The clear structuring of the offers finally clears the market. Divided into goods- and service-sharing concepts, you will clearly see which options are available and how they can be combined.
What does the range of services look like? What services are providers offering? What is the connection to the settlement structure? Find open spaces or create parallels in your region.
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Until the beginning of 2022, Bilkollektivet served all customers with a "one-fits-all" offer. However, with increasing competition in the sharing market in Oslo, a new strategy was needed: Bilkollektivet analyzed its customers based on the intensity of their use and designed three different offers for new customers to choose from. As a result, not only did the number of users and regular income from membership fees increase, but so did user satisfaction.
