70% of employees in Europe want their employer to support sustainable mobility solutions - for example, a carsharing service at the company's location. Mainova has recognized this potential and operates exclusive sharing offers for companies with Hop-On. In return, Mainova receives a fixed monthly fee - and benefits not only from stable, predictable revenue, but also from a lower fraud and damage rate.
Mainova is the leading energy service provider in Frankfurt am Main and a partner of the municipal utility network Thüga. As sustainability and climate protection play a major role for the company, it is only natural that it also focuses on electromobility and carsharing in its projects. In this context, Mainova has been operating the Hop-On sharing service since 2017.
Since then, around 6,000 users have already saved around 14,000 tons of CO² with the hop-on electric vehicles. The users are employees, trainees, administrative staff, guests and members of residential or commercial properties. This is precisely who the Hop-On Sharing service is aimed at: companies, local authorities, hotels and real estate - throughout Germany.
Until the beginning of 2022, Bilkollektivet served all customers with a "one-fits-all" offer. However, with increasing competition in the sharing market in Oslo, a new strategy was needed: Bilkollektivet analyzed its customers based on the intensity of their use and designed three different offers for new customers to choose from. As a result, not only did the number of users and regular income from membership fees increase, but so did user satisfaction.
