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The profitability of shared mobility services is not a given. It depends not only on the number of trips, but also on the interplay of numerous factors – from operational efficiency and customer loyalty to political conditions. In this article, we examine which specific levers sharing operators can use to operate profitably in the long term and which key figures are important.

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How can shared mobility become profitable?

The profitability of shared mobility services is not a given. It depends not only on the number of trips, but also on the interplay of numerous factors – from operational efficiency and customer loyalty to political conditions. In this article, we examine which specific levers sharing operators can use to operate profitably in the long term and which key figures are important.

In mid-May, the MOQO Summit 2024 took place in Aachen, a meeting of shared mobility operators, service providers and mobility experts from Europe, Australia and the USA. In the setting of the Digital Church, this 1.5-day event became a hub for ideas and innovation with the common mission of moving shared mobility forward.

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Recap: MOQO Summit 2024

Would you like more financial predictability? The season, weather and economic situation often influence the usage behavior of drivers. You can make yourself less dependent on this by achieving secure monthly income through fixed framework agreements with organizations. Find out how the corporate sharing business model works - it may be a suitable concept for you too.

Education

Corporate Sharing for Stable Revenue

If you compare the cost of a single carsharing trip with the actual fuel costs incurred, you might think that sharing is pretty expensive. But the comparison is flawed - as it does not take into account all the cost factors of a car. In fact, the majority of drivers would save money through carsharing - and city dwellers, the climate and the environment would also benefit.

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Who benefits from carsharing?

A major challenge for many carsharing operators is that they are not in the black. But there are also profitable examples. The Norwegian provider Bilkollektivet has been profitable for years and continues to regularly increase its success.

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3 reasons why Bilkollektivet is so successful

Offer users a choice of different subscriptions to cover the needs of different target groups. This not only increases the utilization of your vehicles, but also ensures greater customer satisfaction. Find out what you should pay attention to and how subscription groups can look in practice.

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Reach More Customer Segments with Subscription Groups

As a sharing provider, you are probably always thinking about how to retain existing users and attract new ones. A good marketing strategy is needed, and it must also be within budget. We looked to Australia to see how MOQO partner Popcar has managed to achieve impressive growth with the help of effective marketing.

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Case Study Popcar: Winning New Customers with Marketing

The most important task in fleet management is to keep track of your vehicles, their availability and upcoming tasks. To be efficient in this, the right software helps. The Scheduler accompanies you on the way to modern fleet management.

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Efficient Fleet Management with the Scheduler

According to the Bundesverband Betriebliche Mobilität, employees in fleet management spend around a third of their time processing damage and maintenance. With digital sharing software such as MOQO, you have a tool in hand that allows you to record damage clearly and process it quickly. In addition, it's necessary to tailor your damage management to your operation in order to make use of your resources efficiently. We have compiled tips from conversations with sharing providers on the MOQO platform to start right now within this article.

Education

Best Practices in Damage Management

Station-based sharing models play a decisive role even in cities. They have the advantage that they are predictable and reliable for users. But where do you, as a provider, place the vehicles in a sensible way? After all, the choice of stations is an important factor for success.

Education

How to Choose the Right Location For Your Vehicles

In September 2022, Wiener Linien expanded its e-carsharing segment "WienMobil Auto": A total of 100 vehicles have been available since then. In order to realize this growth, Wiener Linien enlisted the help of the experienced sharing operator sharetoo Carsharing. What makes the service particularly attractive for users is its seamless integration into the Vienna mobility app "WienMobil".

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sharetoo: Mobile in Vienna

In the past decades, sharing providers were primarily concerned with building up and optimizing their own offering in order to be considered as a relevant mobility option. In the meantime, they are looking beyond their own business model and need to appear visibly alongside the local mobility players. An important element here are so-called aggregator apps: Apps that digitally map the diversity of local mobility and make it easy for users to get to their destination quickly and conveniently.

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MaaS: The Local Mobility Market in One App

Shared mobility is a key driver of the mobility revolution. But to actually achieve this, many more shared mobility providers are needed - especially in rural districts and cities. How to develop your own sharing offer step by step and launch it on the market.

Education

7 Steps to Becoming a Shared Mobility Provider

Attractive and running vehicles are one of the biggest guarantors of user satisfaction. They lay the foundation for your success and secure revenue. To achieve this, there are a number of recurring tasks that you need to take care of. If you keep an eye on these and optimize them regularly, your operation will run increasingly smoothly and efficiently - and thus be more successful. Get an overview and valuable practical tips here.

Education

Optimize Operations: How to Keep your Sharing Vehicles Ready for Use

Your sharing platform is up and running, the final details have been sorted out and the vehicles are waiting for the first drivers? It's time for the official launch of your shared mobility offering. You can use it to pat yourself on the back for all the work you've done over the past few months. But you also want to use it to generate the greatest possible response at the start and convince early adopters.

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Launch Day: The Festive Start of Your Sharing Offer

For the mobility revolution to succeed, new solutions are needed. One of them is mobility stations, or mobility hubs. These are places where different mobility services come together to give people options on how to get around from here. With the help of these hubs, crowded streets, traffic jams and lack of parking spaces in cities should soon be a thing of the past. Can this work? And which locations are suitable as mobility hubs?

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Mobility Hubs: Well Integrated into the Local Mobility Mix

If you look at the geographic distribution of shared mobility services, you quickly get the impression that they are more suitable for metropolitan areas and less so for rural areas. But is that true? One thing is clear: Mobility in the countryside works differently than in the city. But with the right approaches, carsharing & Co. can work everywhere.

Education

Does Shared Mobility Work in Rural Areas?

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