Launching your own shared mobility service requires knowledge of the market and target groups, mature ideas, detailed planning, a bit of courage and a good dose of passion.
To help you think of everything and lay the foundation for a successful offer in the initial phase, our guide gives you an overview of all the important topics and decision areas. You will find information about the market, examples and practical tips.
Why do we know what we are writing about? Because MOQO has more than a decade of experience in the mobility industry and, through close cooperation with our customers, we know what the most important levers, the unexpected problem children and the biggest time robbers are for sharing providers.
At the beginning, it's not just about analyzing the market and target groups. But also about defining your personal why, your vision and your goals.
Once the goals are set, the question remains: How do you achieve them? To do this, you need a strategy and an individual business model.
This is also part of building a shared mobility service: Dealing with local laws, insurance and financing options.
Every sharing offer is different - and that's a good thing. Design yours according to the needs of your target group - in terms of rates, parking spaces, fleet, software and your brand.
+ Ideas for your launch
+ Fundamental success factors
Until the beginning of 2022, Bilkollektivet served all customers with a "one-fits-all" offer. However, with increasing competition in the sharing market in Oslo, a new strategy was needed: Bilkollektivet analyzed its customers based on the intensity of their use and designed three different offers for new customers to choose from. As a result, not only did the number of users and regular income from membership fees increase, but so did user satisfaction.
