At the beginning, it's not just about analyzing the market and target groups. But also about defining your personal why, your vision and your goals.
Once the goals are set, the question remains: How do you achieve them? To do this, you need a strategy and an individual business model.
This is also part of building a shared mobility service: Dealing with local laws, insurance and financing options.
Every sharing offer is different - and that's a good thing. Design yours according to the needs of your target group - in terms of rates, parking spaces, fleet, software and your brand.
Ideas for your launch + Fundamental success factors