The fact that MünsterlandRad is so successful is due in no small part to the provider's broad marketing measures, which ensure that bike sharing is well known. The combination of online and offline measures in particular is proving to be extremely effective. For example, MünsterlandRad provides information via its own online communication channels, such as its homepage and social media pages. In addition, close networking with partners is valuable: tourist associations, city marketing agencies and owners of local businesses also draw attention to the bike sharing. MünsterlandRad has also created flyers for each municipality, which are displayed in catering establishments, vacation apartments and vacation homes, as well as hotels, thus directly addressing the target group.