We want to achieve profitability and sustainable growth. This includes three important factors. First, the pricing has to be acceptable for the customer and the cost needs to be below the price. Second, our service is attractive so that the churn is low and we have more customers signing up. Third, utilization and contribution margin (per car, model, station and fleet level) are high enough to sustain income and profitability but low enough so that customers can find a car when needed.