Step 4 - Generate attention
Potential users need to know that you exist in order to become users. In addition to the uniform design of the bikes, you should also draw potential users' attention to you in other ways in order to become a successful bike sharing provider. Digital marketing measures such as a social media presence can also be used for this purpose. However, MOQO's marketing tools can help you attract users in an even more targeted way - this includes features such as entry-level discounts or QR codes for direct booking.
Step 5 - the infrastructure
For a successful bike sharing system, a well-developed infrastructure is essential. That is, the defined space for free-floating areas should be extended far enough to make renting bikes worthwhile for users. Sharing terminals should be deployed in smart locations such as train stations, popular bus stops, schools and universities. It is worth researching and exploring the market to filter out the most strategically intelligent locations.
Step 6 - the service
As in any industry, good service makes the difference between success and failure. There should always be a contact person for questions, criticism and praise. After all, it is annoying for both users and providers of sharing offers if bookings cannot be made due to errors or problems with the bike. With the help of the MOQO app, users are quickly connected to support so that customers can be helped as quickly as possible. Ideally, however, there is also always a contact person on site.
Step 7 - user centricity
The customer is king. Listen to your users' feedback and implement it when possible. For example, if you often get feedback that your bikes are dirty, it's worth it to claim a cleaning service that regularly cleans the bikes. The MOQO app asks users for feedback and user satisfaction after each completed booking. This way, your sharing offer can constantly improve.
Step 8 - Expand the network
Successful bike sharing inevitably involves a large network of customers who use your service. Make sure that your network continues to expand. In addition to steps 1-6, recommendations in particular ensure new customers. That's why the MOQO app is also equipped with the Friends Referral function - this way, satisfied customers can recommend your offer and gain users for you.
Step 9 - Connect in the MOQO network
For the optimal user experience, connecting different bike sharing providers is of high importance - because this way you offer customers even more flexibility and mobility. MOQO provides this and offers access to a Europe-wide sharing network. Another advantage for you as a bike sharing provider: Customers of other providers will also find your service and can use your offer, for example, during a vacation in your region.
Step 10 - the e-bike sharing
If you have become a successful bike sharing provider by following steps 1-9, it is worth thinking about adding e-bikes to your fleet as a final step. This will allow users to travel longer distances and older people can also benefit from your offer.
To make your bike sharing offer even more attractive and you as a provider even more successful, it is a good idea to include sharing offers for e-cars, kick scooters and/or electric scooters in addition to (e-)bikes.
With MOQO at your side, the 10 steps to success run smoothly.